Hacker Group Consulting Partners

Marketing Data Transformation Consulting

Contact us

Who we are:

Our seasoned consultants average 25 years’ experience, often holding the role of an executive and/or working closely with the C-suite. We are experts at diagnosing, planning and executing marketing strategies that accelerate digital transformations.

As trusted neutral partners, we help senior marketing executives establish, integrate and realize multichannel CRM programs. We quickly help organizations learn what performs best in market and iterate to refine processes. A key differentiator is the elasticity of our Marketing Data Frameworks that we have built based on real-life experience leading multichannel targeted marketing programs across industry verticals.

Using an iterative approach, we work closely with cross-disciplinary teams to align business objectives with process, data and technology tactics. The phased process focuses on identifying actionable data by analyzing results of each phase, so we can see a little further into the future to inform business priorities.

What we do

Find your north star
Find your north star

Whether the goal is optimization, transformation or acceleration, we start every client engagement by asking, ‘What’s your number?’ This KPI becomes our north star. From leads to loyalty to evangelists, our holistic Data Management Framework maps every action in the customer journey from suspect to acquisition to retention.

Make metrics matter
Make metrics matter

Your north star number sets the initial target and the driving thread for the ultimate outcome. Our comprehensive approach is built on a foundation of data, insights and ideas that power the science of marketing and the art of CRM.

Stay agile and evolve
Stay agile and evolve

Using an Agile-inspired method, we translate our clients’ business priorities into actionable and measurable tactics. This enables us to adapt, collaborate and respond to rapidly changing business needs and deliver results.


Lisa Ferry

Portrait of Lisa Ferry

Lisa is a digital and direct marketing veteran with an extensive background in database marketing, CRM strategy, quantitative analysis and data management. She has strategic expertise in solution adoption, new product launch and predictive analytics. She’s also served as a senior consultative resource for Fortune 100 companies in the software, insurance, financial services, retail and automotive industries.

Lisa began her career with Midwest Financial Group developing internal audit software. Subsequently, she used her financial knowledge to develop marketing databases for financial service clients at a privately-held marketing organization. She most recently has leveraged her marketing and analytics expertise across financial, insurance, automotive and retail clients to transition to a marketing insight consulting role guiding go-to-market campaign execution and measurement strategies in fast-paced, entrepreneurial arenas that require innovative thinking and immediate results.

Tonny Wong

Portrait of Tonny Wong

Tonny is an innovator and relentless problem solver. Leading the HG Consultancy practice, he consults on the strategic and aspirational possibilities of a 360° customer view to deliver results through a better understanding of data. He implements new ideas from unexpected sources to accelerate the benefits of marketing technologies.

A former partner at NewVantage Consulting and PWC, he brings more than 29 years of experience working with big global brands. Beginning his career as a systems developer at Bell Labs, Tonny moved on to solving large business challenges with technology as VP/Marketing Solutions for Merkle and SVP/Marketing Technology Enablement for Digitas.


AAA logo
Ditech logo
Fidelity logo
eHealth logo
Toyota logo
Lexus logo
VW logo
Mitre logo

Industry Experience



  • Ford
  • General Motors
  • Lexus
  • Mazda
  • Toyota
  • VW

Health & Life Sciences


  • Affinity Healthcare
  • Highmark
  • Bayer
  • BCBS
  • Cigna
  • Eli Lilly
  • Merck
  • Pfizer
  • Shire

Travel & Hospitality


  • Carnival
  • Hyatt
  • IHG

Financial Services


  • AAA
  • Allstate
  • American Express
  • Bank of America
  • Citigroup, Inc.
  • Ditech
  • Fidelity
  • Edward D. Jones
  • HSBC
  • JPMorgan Chase
  • Travelers

contact us




Seattle, WA